更新时间:2024-03-25 13:24作者:小编
一:mystery_shopping是什么意思(中英文)解释的意思
mystery_shopping是指由雇主或第三方安排的一种市场调研方法,通过雇佣专业的“神秘顾客”去体验和评估产品或服务的质量和客户体验。这种方法可以帮助企业了解顾客的真实购物体验,潜在问题并改进服务质量,从而提升顾客满意度和忠诚度。
Mystery shopping is a market research method arranged by employers or third-party agencies, using professional "mystery shoppers" to experience and evaluate the quality and customer experience of products or services. This method can help businesses understand the real shopping experience of customers, identify potential issues, and improve service quality, thereby enhancing customer satisfaction and loyalty.
/mɪstəri ˈʃɑpɪŋ/
mystery_shopping通常被用于零售、餐饮、酒店、银行等服务行业,也可以应用于其他各种类型的企业。通常由专门的市场调研公司或第三方安排,他们会根据雇主的要求制定调研计划,并招募合适的神秘顾客进行调研。神秘顾客会按照指定要求去体验产品或服务,并填写调研表格或提交调研报告。雇主会根据调研结果来改进产品或服务,提升顾客满意度和忠诚度。
Mystery shopping is commonly used in the retail, food and beverage, hotel, banking, and other service industries, but can also be applied to various types of businesses. It is usually arranged by specialized market research companies or third-party agencies, who will develop a research plan according to the employer's requirements and recruit suitable mystery shoppers for the research. Mystery shoppers will experience the product or service according to specified requirements and fill out survey forms or submit research reports. Employers will use the research results to improve their products or services and enhance customer satisfaction and loyalty.
1. Our company has been using mystery shopping for years to evaluate our customer service performance.
我们公司多年来一直在使用神秘顾客来评估我们的客户服务表现。
2. The mystery shopping report revealed some issues with our store layout that we were not aware of.
神秘顾客的报告揭示了我们店铺布局中一些我们不知道的问题。
3. As a mystery shopper, I have to pay attention to every detail during my shopping experience.
作为一名神秘顾客,我在购物体验中必须注意每一个细节。
4. The company hired a third-party agency to conduct mystery shopping at their compe's stores.
该公司聘请第三方在竞争对手的商店进行神秘购物调研。
5. Mystery shopping is a valuable tool for businesses to gain insights into their customers' experiences and improve their services.
神秘购物是企业获得顾客体验见解并改进服务的有价值工具。
1. Secret shopping: 与mystery shopping含义相同,指雇佣神秘顾客进行调研。
2. Undercover shopping: 与mystery shopping含义相同,指雇佣神秘顾客进行调研。
3. Customer experience research: 指通过各种方式来了解顾客的购物体验和意见,包括mystery shopping在内。
4. Market research: 指通过收集和分析数据来了解市场需求和趋势的方法,包括mystery shopping在内。
5. Service evaluation: 指对服务质量进行评估的方法,可以通过mystery shopping来实现。
通过本篇文章可以了解到,mystery_shopping是一种由雇主或第三方安排的市场调研方法,通过雇佣专业的“神秘顾客”去体验和评估产品或服务的质量和客户体验。它可以帮助企业潜在问题并改进服务质量,从而提升顾客满意度和忠诚度。它通常被用于各种服务行业,并由专门的市场调研公司或第三方安排。同义词包括secret shopping和undercover shopping,也可以被称为customer experience research、market research或service evaluation。作为词典编辑翻译人员,我们应该准确地解释单词的含义,并提供相关的例句和同义词,帮助读者更好地理解和运用这个词汇。